7 Reasons Why Smart Marketers Attend This Workshop to Master Ads in 2 Days

1. Learn What Works Well Across All Major Ad Platforms

Running ads across platforms like Facebook, Instagram, TikTok, LinkedIn, and Google can feel like juggling five different playbooks, each with its own set of formats and best practices. Instead of chasing every new update or trend, this workshop gives you a solid foundation built on strategies that have worked across different setups and industries. You’ll pick up ways to run campaigns that are more strategic and consistent, instead of just throwing ads out and hoping something sticks. Also, everything in this workshop is taught with Singaporean and Malaysian businesses in mind. The strategies, examples, and case studies are grounded in what’s actually happening in our markets. From market behaviour to industry dynamics, the local context matters, and this workshop is designed to give you insights that are not just relevant but practical for your industry and goals.

2. Walk Away With a Media Plan Built Around Your Business Goals

This workshop doesn’t leave you with vague concepts or just theoretical frameworks. Instead, it guides you through the creation of a tailored media plan, one that’s built specifically around your business goals, your audience, and your available budget. Whether you’re a one-person team,+ part of a lean marketing team, or managing ads for a growing brand, you’ll gain clarity on where to spend your budget, what kind of content to promote, which audiences to target, and what outcomes to track, all in alignment with your unique business priorities.

3. Understand Who You're Targeting and Reach Them Better

Many marketers fall into the trap of vague targeting or overly broad campaigns, which leads to wasted spend and underwhelming outcomes. If your ads aren’t landing, it’s usually because they’re not reaching the right people. This workshop teaches you how to build realistic digital personas based on key traits like interests, behaviours, and needs. You will learn how to focus on reaching the people who care about what you’re offering. The process is straightforward, practical, and grounded in real-world marketing psychology, and you'll be guided with a proper framework and a clear understanding of who your audience truly is, and how to speak to them through more precise targeting, better messaging, and strategic ad placements that drive actions.

4. Scale With Control and Confidence

"If I want more results, I have to spend more. This is one of the most common misconceptions that we've heard over the years in digital marketing In this workshop, you'll learn how to scale efficiently and expand your reach using retargeting, automation, and data-informed budget planning. Instead of throwing more money at ads and blasting ads to everyone, you’ll learn how to expand what’s already working to grow your reach, leads, or sales.

• Retargeting - to bring back people who’ve shown interest
• Automation - to streamline your processes and save time
• Data-informed planning - to avoid guesswork and waste
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5. Learn How to Optimise With Clarity, Not Guesswork

It’s one thing to run an ad. It’s another to know what to do when it’s not working. When should you pause a campaign, increase the budget, or change the creative? There’s nothing worse than opening your ad dashboard and feeling completely lost. This workshop breaks down the most important ad metrics like CTR, CPA, ROAS, to help you understand them and what to do when your numbers aren't looking great. Through real examples and practical exercises, you’ll learn how to read your data, and more importantly, how to use it to make decisions. The next time you’re looking to tweak your targeting, messaging, or budget, you’ll know exactly where to start. You’ll be able to spot what’s holding your campaign back, whether it’s a weak funnel, underperforming ad creatives, or misaligned audiences. It’s not about getting everything perfect, but about having the clarity and confidence to take action when things aren’t working.

6. Get Mentorship From a Proven Expert

This workshop is led by Mike Lim, Managing Director of InsightOut and a seasoned performance marketing strategist. He has worked on campaigns across multiple industries, from small local brands to large-scale operations. He’s trained over 1,000 marketers and knows what it’s like to manage ads with real-world constraints. Mike doesn’t teach out of textbooks. He brings hard-earned insights from the front lines, including the mistakes, the successes, and the real-world constraints that marketers face every day. It’s based on real experience, from someone who understands the pressure of running ads with limited time, budget, and resources. Through the hands-on interactions and Q&A sessions during the workshop, you’ll get practical mentorship to help you figure out what solutions could work best for your brand or business.

7. You’ll Actually Use What You Learn

Every session in this 2-day workshop is hands-on, immersive, and practical. You won’t just sit and listen, instead, you’ll get to build, write, plan, analyse, and strategise on the spot. By the time the workshop ends, you’ll already have applied what you learned to your own work:

• Built a performance marketing plan tailored to your goals
• Drafted your audience personas
• Reviewed your existing campaigns with fresh eyes
• Learned how to optimise with real data