2-DAY WORKSHOP

Performance Marketing Training Workshop 🛠️

—without needing to dive into endless research or burn through your budget on methods that don’t deliver results.

About The Workshop 🛠️

📅

26 - 27 Aug 2025

⌚️

10:00 AM

Until 6:00 PM

📍

Regus - Penang

Menara Boustead

💰

RM 2,300

HRD Corp Claimable

📅

26 - 27 Aug 2025

⌚️

10:00 AM

Until 6:00 PM

📍

Regus - Penang

Menara Boustead

💰

RM 2,300

HRD Corp Claimable

✨ Our Workshop Is 100% HRD Corp Claimable! ✨

Our Workshop Is ✨ 100% HRD Corp Claimable! ✨

Our 2-day Performance Marketing Training Course is designed to teach practical strategies for running successful marketing campaigns on Facebook Ads, Instagram Ads, TikTok Ads, LinkedIn Ads, and Google Ads. In this hands-on workshop, you’ll learn how to define your target audience, create a clear media plan, and choose the right channels to reach potential customers. You’ll leave this workshop with applicable and proven skills to make your marketing ads more effective, with a focus on optimizing ads and ensuring every ringgit spent is put to good use.

Key Learning Outcomes:

📊 Channel Strategy by Funnel

🧠 Master Digital Personas

📈 Reach & Scale Tactics

🎯Goal-Focused Media Plan

⚙️Ad Optimisation

What You'll Be Able to Do after Taking the Course?

You will turn theory into practice with tools you can use right away. You will be able to:

Map the right channels to each funnel stage across SEO, paid ads, social, and email.

Create practical digital personas and apply them for targeting on Facebook and LinkedIn.

Identify high-value segments and scale reach with custom audiences, lookalikes, retargeting, and smart budget allocation.

Build a goal-focused media plan that aligns with clear business objectives and budget.

Track the metrics that matter and optimise ads with A/B tests, bid and budget adjustments, and weekly reviews to lift CTR and ROAS while lowering CPA.

Review live campaigns and know exactly what to change next.

What's Included? 📦

Hands-On Learning

Printed Course Materials and Case Studies

Mentorship

Networking Opportunities

Who Should Attend? 👥

• E-Commerce SME Owners • Digital Marketers • Performance Marketers • Digital Advertising and Marketing Teams| • Executives in Marketing • Business Analyst

Prior Requirements

• Currently have a working website and have admin access to the website, Facebook, and LinkedIn page accounts. • Have a business goal for the website. • An E-Commerce or Lead Generation website is preferred. • Have a working laptop.

Participant Testimonials

If you self-study performance marketing outside, you’ll get all the theoretical parts as well. But what’s valuable about this workshop is the real case studies and practical insights from actual campaigns that Mike shares.

⭐⭐⭐⭐⭐ Eunice Founder of Otsate

Most marketing people would simply follow whatever Meta or Google recommends, and those strategies are usually based on Western markets. But what Mike shares is so much more relevant to our region, especially for markets like Malaysia and Singapore.

⭐⭐⭐⭐⭐ Melvin Marketing Director of Swap Asia

This 2-day workshop has completely changed the way I analyse the data generated at the end of a campaign. I now have a much clearer understanding of which key metrics to focus on and how to use them to improve campaign performance.

⭐⭐⭐⭐⭐ Sally Marketing Manager, Chemical Industry

Hear from Our Previous Participants

Workshop Agenda

Day 1

Module 1: Channel Strategy by Funnel 10:00 AM - 11:30 AM

Overview of the marketing funnel (Awareness, Consideration, Conversion, Retention)
Matching digital channels to each stage of the funnel (SEO, paid ads, social media, email marketing)
Case studies: Successful funnel-based channel strategies

Module 2: Mastering Digital Personas 11:30 AM - 1:00 PM

The importance of digital personas in marketing
Step-by-step guide to creating audience personas
Developing personas for a real-world scenario

Module 3: Reach & Scale Tactics 2:00 PM - 5:00 PM

Identifying high-value audience segments
Advanced audience targeting techniques (custom and lookalike audiences, behavioural targeting)
Scaling reach without increasing costs (automation, retargeting, budget allocation)
Building a targeting strategy

Day 2

Module 4: Goal-Focused Media Planning 10:00 AM - 1:00 PM

Setting clear business and marketing objectives
Crafting a media plan that aligns with goals and budget
Selecting the right mix of paid, owned, and earned media

Module 5: Ad Optimisation Strategy 2:00 PM - 5:00 PM

Understanding key performance metrics (CTR, CPA, ROAS, Conversion Rates)
A/B testing and ad variations
Budget optimisation and bid strategies
Reviewing and optimising real-world ad campaigns

About the Speaker

Mike Lim, Managing Director of a Digital Agency, InsightOut

With extensive experience and a deep understanding of digital marketing and analytics, Mike Lim is a trusted expert in the field. Here’s why you should take advantage of the opportunity to learn from him:

Mar-Tech Expertise 💡 With extensive experience in Mar-Tech and cross-channel marketing strategies, Mike has driven successful implementations, including managing the digital transformation for a global insurance firm.

Innovator 🚀 Currently, Mike is developing an SME-ready performance marketing tool, showcased at the SELECTUSA event in the US under the auspices of the Embassy of the United States in May 2023.

Proven Track Record 📈 As the former marketing analytics practice lead at KPMG Management Consulting, Mike oversaw multi-million dollar performance marketing engagements, consistently delivering clear ROAS for his clients.

Educator 📚 Mike has trained over 20 companies and more than 1,000 participants, sharing his extensive knowledge and practical insights. In addition to his extensive training experience, Mike is also an Adjunct Faculty member at the National University of Singapore, Singapore Polytechnic, and Nanyang Polytechnic, where he continues to educate and inspire the next generation of marketing professionals.