2-DAY WORKSHOP

Performance Marketing Training Workshop 🛠️

—without needing to dive into endless research or burn through your budget on methods that don’t deliver results.

About The Workshop 🛠️

📅

26 - 27 Aug 2025

⌚️

10:00 AM

Until 6:00 PM

📍

Regus - Penang

Menara Boustead

💰

RM 2,300

HRD Corp Claimable

✨ Our Workshop Is 100% HRD Corp Claimable! ✨

Our 2-day Performance Marketing Training Course is designed to teach practical strategies for running successful marketing campaigns on Facebook Ads, Instagram Ads, TikTok Ads, LinkedIn Ads, and Google Ads. In this hands-on workshop, you’ll learn how to define your target audience, create a clear media plan, and choose the right channels to reach potential customers. You’ll leave this workshop with applicable and proven skills to make your marketing ads more effective, with a focus on optimizing ads and ensuring every ringgit spent is put to good use.

Key Learning Outcomes:

📊 Channel Strategy by Funnel

🧠 Master Digital Personas

📈 Reach & Scale Tactics

🎯Goal-Focused Media Plan

⚙️Ad Optimisation

What's Included? 📦

Hands-on Learning: Engage in practical exercises throughout the training, led by an expert in data analytics, ensuring you leave with tangible skills.

Printed Course Materials and Case Studies: Receive printed materials and real-world case studies to deepen your understanding and support your learning.

Mentorship: Stay connected through our dedicated WhatsApp group, where an experienced mentor will provide ongoing guidance and share regular updates, ensuring you're supported throughout your entire Performance Marketing learning journey.

Networking Opportunities: Connect with like-minded professionals and expand your network.

Who Should Attend? 👥

E-Commerce SME Owners
Digital Marketers
Performance Marketers
Digital Advertising and Marketing Teams
Executives in Marketing
Business Analyst

Participant Testimonials

An engaging workshop with high relevancy and practicality and more importantly, up-to-date information! The speaker's delivery format is clear and organized.

Adrian Lim ⭐⭐⭐⭐⭐

The seminar is giving me a good overview of what GA4 is and the tips shared in the seminar is inspiring and eye-opening!

Stella Esther ⭐⭐⭐⭐⭐

Mike Lim is extremely knowledgeable and takes on a different approach from others as an agency using performance marketing to get positive returns. If you are fortunate to receive notice of his short but gold nuggets aplenty seminars, get in on them

Alan Leon ⭐⭐⭐⭐⭐

This event is a must for e-commerce and digital marketing professionals who are beginning their journey and aiming to boost online revenue through data-driven approaches. Mike Lim, the Managing Director of InsightOut, shared his wealth of expertise, making the seminar both engaging and informative. Thank you, InsightOut, for an enriching experience!

Yoga ⭐⭐⭐⭐⭐

Workshop Agenda

Day 1

Module 1: Channel Strategy by Funnel 10:00 AM - 11:30 AM

Overview of the marketing funnel (Awareness, Consideration, Conversion, Retention)
Matching digital channels to each stage of the funnel (SEO, paid ads, social media, email marketing)
Case studies: Successful funnel-based channel strategies

Module 2: Mastering Digital Personas 11:30 AM - 1:00 PM

The importance of digital personas in marketing
Step-by-step guide to creating audience personas
Developing personas for a real-world scenario

Module 3: Reach & Scale Tactics 2:00 PM - 5:00 PM

Identifying high-value audience segments
Advanced audience targeting techniques (custom and lookalike audiences, behavioural targeting)
Scaling reach without increasing costs (automation, retargeting, budget allocation)
Building a targeting strategy

Day 2

Module 4: Goal-Focused Media Planning 10:00 AM - 1:00 PM

Setting clear business and marketing objectives
Crafting a media plan that aligns with goals and budget
Selecting the right mix of paid, owned, and earned media

Module 5: Ad Optimisation Strategy 2:00 PM - 5:00 PM

Understanding key performance metrics (CTR, CPA, ROAS, Conversion Rates)
A/B testing and ad variations
Budget optimisation and bid strategies
Reviewing and optimising real-world ad campaigns

Prior Requirements

Currently have a working website and have admin access to the website, Facebook, and LinkedIn page accounts.
Have a business goal for the website.
An E-Commerce or Lead Generation website is preferred.
Have a working laptop.

Why Is It Important to Learn Performance Marketing?

In a market where every marketing ringgit counts, performance marketing allows you to focus on what works. This course helps you understand the technical steps involved in reaching the right people with relevant messages and shows you how to adapt your strategy based on actual data. You’ll learn straightforward, practical methods to ensure your campaigns are not only reaching your intended audience but also generating measurable results for your business.

About the Speaker

Mike Lim, Managing Director of a Digital Agency, InsightOut

With extensive experience and a deep understanding of digital marketing and analytics, Mike Lim is a trusted expert in the field. Here’s why you should take advantage of the opportunity to learn from him:

Mar-Tech Expertise 💡 With extensive experience in Mar-Tech and cross-channel marketing strategies, Mike has driven successful implementations, including managing the digital transformation for a global insurance firm.

Innovator 🚀 Currently, Mike is developing an SME-ready performance marketing tool, showcased at the SELECTUSA event in the US under the auspices of the Embassy of the United States in May 2023.

Proven Track Record 📈 As the former marketing analytics practice lead at KPMG Management Consulting, Mike oversaw multi-million dollar performance marketing engagements, consistently delivering clear ROAS for his clients.

Educator 📚 Mike has trained over 20 companies and more than 1,000 participants, sharing his extensive knowledge and practical insights. In addition to his extensive training experience, Mike is also an Adjunct Faculty member at the National University of Singapore, Singapore Polytechnic, and Nanyang Polytechnic, where he continues to educate and inspire the next generation of marketing professionals.