Performance Marketing Training Workshop

Overview

Our 2-day Performance Marketing Training Course is designed to teach practical strategies for running successful marketing campaigns on Facebook Ads, Instagram Ads, TikTok Ads, LinkedIn Ads, and Google Ads. In this hands-on workshop, you’ll learn how to define your target audience, create a clear media plan, and choose the right channels to reach potential customers. You’ll leave this workshop with applicable and proven skills to make your marketing ads more effective, with a focus on optimizing ads and ensuring every ringgit spent is put to good use.

✨ 100% HRD Corp Claimable ✨

Training Delivery

• Format: Hands-on Classroom Workshop
• Duration: 2 Days
• Level: Fundamental to Intermediate

Prior Requirements

• Currently have a working website and have admin access to the website, Facebook, and LinkedIn page account
• Have a business goal for the website
• An E-Commerce or Lead Generation website is preferred.
• Have a working laptop

Importance of Performance Marketing Training

In a market where every marketing ringgit counts, performance marketing allows you to focus on what works. This course helps you understand the technical steps involved in reaching the right people with relevant messages and shows you how to adapt your strategy based on actual data. You’ll learn straightforward, practical methods to ensure your campaigns are not only reaching your intended audience but also generating measurable results for your business.

Key Learning Outcomes:

• How to create and use digital personas to improve targeting on Facebook and LinkedIn
• How to develop a media plan that aligns with your business goals
• Which digital channels work best at each stage of the marketing funnel
• How to target specific audience segments and scale your reach effectively
• Techniques for optimizing ad campaigns and what key metrics to monitor to ensure success

About Speaker

Mike Lim

Managing Director of Digital Agency, InsightOut

With extensive experience and a deep understanding of digital marketing and analytics, Mike Lim is a trusted expert in the field. Here’s why you should take advantage of the opportunity to learn from him:

• Proven Track Record: As the former marketing analytics practice lead at KPMG Management Consulting, Mike oversaw multi-million dollar performance marketing engagements, consistently delivering clear ROAS for his clients.
• Mar-Tech Expertise: With extensive experience in Mar-Tech and cross-channel marketing strategies, Mike has driven successful implementations, including managing the digital transformation for a global insurance firm.
• Innovator: Currently, Mike is developing an SMEs-ready performance marketing tool, showcased at the SELECTUSA event in the US under the auspices of the Embassy of the United States in May 2023.
• Educator: Mike has trained over 20 companies and more than 1,000 participants, sharing his extensive knowledge and practical insights. In addition to his extensive training experience, Mike is also an Adjunct Faculty member at National University of Singapore, Singapore Polytechnic, and Nanyang Polytechnic, where he continues to educate and inspire the next generation of marketing professionals.

Who Should Attend?

This workshop is ideal for:

• E-Commerce SMEs Owners
• Digital Marketers
• Performance Marketers
• Digital Advertising and Marketing Teams
• Executives in Marketing
• Business Analyst

What’s Included?

• Hands-on Learning: Engage in practical exercises throughout the training, led by an expert in data analytics, ensuring you leave with tangible skills.
• Printed Course Materials and Case Studies: Receive printed materials and real-world case studies to deepen your understanding and support your learning.
• Mentorship: Stay connected through our dedicated WhatsApp group, where an experienced mentor will provide ongoing guidance and share regular updates, ensuring you're supported throughout your entire Performance Marketing learning journey.
• Networking Opportunities: Connect with like-minded professionals and expand your network.

This workshop gives you practical, easy-to-understand marketing strategies that you can start using right away. You’ll walk away with the tools and strategies needed to build smarter campaigns, understand how to get the most out of your advertising budget, and improve your overall marketing performance. Sign up today and learn how to make your marketing more effective with real, actionable advice that delivers results.

Location:

WORQ Intermark at Integra Tower

Level 9, Integra Tower, 348, Jln Tun Razak, Kampung Datuk Keramat, 50400, Kuala Lumpur