2-DAY WORKSHOP • 28 & 29 OCTOBER 2025 • 10 AM TO 6 PM

Optimising Meta & Google Ads for ROI

PERFORMANCE MARKETING WORKSHOP

Optimising Meta & Google Ads for ROI

PERFORMANCE MARKETING WORKSHOP

28 & 29

October 2025

10:00 AM

to 6:00 PM

WORQ Intermark

Integra Tower

RM 2,500

HRD Corp Claimable

28 & 29

October 2025

10:00 AM

to 6:00 PM

WORQ Intermark

Integra Tower

RM 2,500

HRD Corp Claimable

About the Workshop

Our 2-day Performance Marketing Training Course is designed to teach practical strategies for running successful marketing campaigns on Facebook Ads, Instagram Ads, TikTok Ads, LinkedIn Ads, and Google Ads. In this hands-on workshop, you’ll learn how to define your target audience, create a clear media plan, and choose the right channels to reach potential customers. You’ll leave this workshop with applicable and proven skills to make your marketing ads more effective, with a focus on optimizing ads and ensuring every ringgit spent is put to good use.

✨100% HRD Corp Claimable✨

This workshop is 100% claimable under the HRD Corp. Sign up today and our team will guide you through the simple steps to process your HRD claim.

Key Learning Outcomes

📊 Channel Strategy by Funnel

🧠 Master Digital Personas

📈 Reach & Scale Tactics

🎯Goal-Focused Media Plan

⚙️Ad Optimisation

Workshop Training Modules

DAY 1

Module 1: Channel Strategy by Funnel

Module 2: Mastering Digital Personas

Module 3: Reach & Scale Tactics

DAY 2

Module 4: Goal-Focused Media Planning

Module 5: Ad Optimisation Strategy

Why is it Important to Learn Performance Marketing?

In a market where every marketing ringgit counts, performance marketing allows you to focus on what works. This course helps you understand the technical steps involved in reaching the right people with relevant messages and shows you how to adapt your strategy based on actual data.

You’ll learn straightforward, practical methods to ensure your campaigns are not only reaching your intended audience but also generating measurable results for your business.

Who Should Attend

The Performance Marketing Workshop is designed for ambitious professionals and teams who want to drive measurable growth through data-driven marketing strategies. This workshop is ideal for:

• E-Commerce SME Owners • Digital Marketers • Performance Marketers • Digital Advertising and Marketing Teams • Executives in Marketing • Business Analyst

Prior Requirements:

• Currently have a working website and have admin access to the website, Facebook, and LinkedIn page accounts.

• Have a business goal for the website.

• An E-Commerce or Lead Generation website is preferred.

• Have a working laptop.

About the Speaker - Mike Lim

Managing Director of Digital Agency, InsightOut.

With extensive experience and a deep understanding of digital marketing and analytics, Mike Lim is a trusted expert in the field. Here’s why you should take advantage of the opportunity to learn from him:

Mar-Tech Expertise 💡

Innovator 🚀

Proven Track Record 📈

Educator 📚

What Past Participants Say about Mike

If you self-study performance marketing outside, you’ll get all the theoretical parts as well. But what’s valuable about this workshop is the real case studies and practical insights from actual campaigns that Mike shares.

⭐⭐⭐⭐⭐ Eunice Founder of Otsate

Most marketing people would simply follow whatever Meta or Google recommends, and those strategies are usually based on Western markets. But what Mike shares is so much more relevant to our region, especially for markets like Malaysia and Singapore.

⭐⭐⭐⭐⭐ Melvin Marketing Director of Swap Asia

This 2-day workshop with Mike has completely changed the way I analyse the data generated at the end of a campaign. I now have a much clearer understanding of which key metrics to focus on and how to use them to improve campaign performance.