Google Analytics 4 Training Course

2-DAY WORKSHOP

Google Analytics 4 Training Course

2-DAY WORKSHOP

4-5

November 2025

10:00 AM

Until 6:00 PM

WORQ Intermark

Integra Tower

RM 3,000

HRD Corp Claimable

4-5

November 2025

10:00 AM

Until 6:00 PM

WORQ Intermark

Integra Tower

RM 3,000

HRD Corp Claimable

Overview

Take your data analytics skills to the next level with our 2 Full Days Class: Google Analytics 4 Training Course. This hands-on workshop provides you with the essential tools and knowledge to harness GA4 for powerful business insights.

✨ 100% HRD Corp Claimable ✨

Training Delivery

Format: Hands-on Classroom Workshop
Duration: 2 Day
Level: Fundamental to Intermediate

Prior Requirements

Currently have a working website and have admin access to the website.
Have a business goal for the website.
An E-Commerce or Lead Generation website is preferred.
Have a working laptop.

Importance of Google Analytics Training

Google Analytics training is essential for improving your website's performance by enabling you to track and analyse key metrics. By learning how to implement Analytics Tracking, Conversion Tracking, and Remarketing Tracking, you can identify and address areas where your website may be underperforming.

Key Learning Outcomes

GA4 Setup and Configuration

Learn how to set up Google Analytics 4 for your websites (No App Setup in this session)
Configure GA4 to ensure accurate data collection from the start.

Reporting

Review all existing reports on GA4. Ensure learners understand the use case for each report and how to use it for their respective business.
Create and understand custom reports that provide additional layers of information that the default GA4 Report does not have.
How to use these reports to make informed decisions that directly impact your business growth.

Case Study on using GA4 for campaigns

How to use GA4 for an evergreen campaign?
How to use GA4 for Flash Sale Campaign?
How to use GA4 for channel attribution?

Who Should Attend?

This workshop is ideal for:

E-Commerce SME Owners
Digital Marketers
Executives in Marketing
Business Analysts
Website Developers

What's Included?

Hands-on Learning: Engage in practical exercises throughout the training, led by an expert in data analytics, ensuring you leave with tangible skills.

Printed Course Materials and Case Studies: Receive printed materials and real-world case studies to deepen your understanding and support your learning.

Mentorship: Stay connected through our dedicated WhatsApp group, where an experienced mentor will provide ongoing guidance and share regular updates, ensuring you're supported throughout your entire Google Analytics learning journey.

Networking Opportunities: Connect with like-minded professionals and expand your network.

Certification: While we do not provide a certificate of completion, this workshop will fully prepare you to take the official Google Analytics 4 (GA4) certification exam, helping you validate your skills and knowledge.

Agenda

Tuesday, 9th September 2025

10:00 AM - 1:00 PM: Workshop

1:00 PM - 2:00 PM: Lunch Break

2:00 PM - 5:30 PM: Workshop

5:30 PM - 6:00 PM: QnA

Wednesday, 10th September 2025

10:00 AM - 1:00 PM: Workshop

1:00 PM - 2:00 PM: Lunch Break

2:00 PM - 5:30 PM: Workshop

5:30 PM - 6:00 PM: QnA

Location:

WORQ Intermark at Integra Tower*

Level 9, Integra Tower, 348, Jln Tun Razak, Kampung Datuk Keramat, 50400, Kuala Lumpur

*(subject to change)

Parking Available at Integra Tower @Intermark

1. Car park at Gate D (Common Parking Area) 2. Car park at Gate C (Season Pass)

MRT Stations Nearby

1. MRT Ampang Park: 7-minute walk 2. LRT Ampang Park: 5-minute walk

Drop Off

1. Double Tree Hilton 2. Integra Tower

About Speaker

Mike Lim

Managing Director of InsightOut

With extensive experience and a deep understanding of digital marketing and analytics, Mike Lim is a trusted expert in the field. Here’s why you should take advantage of the opportunity to learn from him:

Proven Track Record: As the former marketing analytics practice lead at KPMG Management Consulting, Mike oversaw multi-million dollar performance marketing engagements, consistently delivering clear ROAS for his clients.

Mar-Tech Expertise: With extensive experience in Mar-Tech and cross-channel marketing strategies, Mike has driven successful implementations, including managing the digital transformation for a global insurance firm.

Innovator: Currently, Mike is developing an SME-ready performance marketing tool, showcased at the SELECTUSA event in the US under the auspices of the Embassy of the United States in May 2023.

Educator: Mike has trained over 20 companies and more than 1,000 participants, sharing his extensive knowledge and practical insights. In addition to his extensive training experience, Mike is also an Adjunct Faculty member at NUS, Singapore Polytechnic, and Nanyang Polytechnic, where he continues to educate and inspire the next generation of marketing professionals.

Participant Testimonials

"An engaging workshop with high relevancy and practicality and more importantly, up to date information! The speaker's delivery format is clear and organized. "

Ad*****

"The seminar is giving me a good overview of what GA4 is and the tips shared in the seminar is inspiring and eyes opening! "

Er****

"Mike Lim is extremely knowledgable and takes on a different approach from others as an agency using performance marketing to get positive returns. If you are fortunate to receive notice of his short but gold nuggets aplenty seminars, get in on them "

Alan Leon

"This event is a must for e-commerce and digital marketing professionals who are beginning their journey and aiming to boost online revenue through data-driven approaches. Mike Lim, the Managing Director of InsightOut, shared his wealth of expertise, making the seminar both engaging and informative. Thank you, InsightOut, for an enriching experience! "

Yoga, XCL Education