Google Analytics 4 Seminar: How to Use GA4 to Improve E-Commerce Performance

Why Attend This Seminar?

Unlock the full potential of Google Analytics 4 (GA4) for your e-commerce business and drive your online revenue growth. This seminar is tailored for e-commerce and retail business owners, as well as digital marketers who aim to leverage data-driven strategies to enhance their performance. Gain invaluable insights from a seasoned expert in performance marketing, Mike Lim, and transform your approach to GA4.

Note: This is a paid event with an early bird price of RM 35 per seat.

Key Learning Outcomes:

1. Tips and Best Practices of GA4 Settings
2. How to Track Your Campaign in GA4
3. Understanding GA4 Metrics and Reports
4. Real-World Use Cases and Practical Applications of GA4

Meet Your Speaker

Mike Lim

Managing Director of InsightOut

With extensive experience and a deep understanding of digital marketing and analytics, Mike Lim is a trusted expert in the field. Here’s why you should take advantage of the opportunity to learn from him:

• Proven Track Record: As the former marketing analytics practice lead at KPMG Management Consulting, Mike oversaw multi-million dollar performance marketing engagements, consistently delivering clear ROAS for his clients.
• Mar-Tech Expertise: With extensive experience in Mar-Tech and cross-channel marketing strategies, Mike has driven successful implementations, including managing the digital transformation for a global insurance firm.
• Innovator: Currently, Mike is developing an SMEs-ready performance marketing tool, showcased at the SELECTUSA event in the US under the auspices of the Embassy of the United States in May 2023.
• Educator: Mike has trained over 20 companies and more than 1,000 participants, sharing his extensive knowledge and practical insights.

Who should attend?

Mike's practical insights and strategic approach will provide you with the knowledge to leverage GA4 for maximum impact. This seminar is ideal for:

• E-Commerce and Retail Business Owners: Looking to grow your online revenue using data-driven insights.
• Digital Marketers: Seeking to harness the powerful features of GA4 to improve their marketing strategies and ROI.

Agenda

10.00 AM - Registration and Breakfast

10.30 AM - Opening Remarks

10.45 AM - Main Presentation by Speaker (Mike Lim) on Basic Google Analytics - 4 Course for E-commerce

12.00 PM - Interactive Q&A Session from Audience to Speaker

12.30 PM - Closing Remarks and End of Session

12.45 PM - Post-event Networking Session

Additionally, you'll have the unique opportunity to engage directly with Mike, asking him specific questions about GA4 to ensure you gain a clear and comprehensive understanding tailored to your needs.

Don’t miss this opportunity to transform your business with actionable insights from Google Analytics.

Location:

WORQ Intermark at Integra Tower

Level 9, Integra Tower, 348, Jln Tun Razak, Kampung Datuk Keramat, 50400, Kuala Lumpur