2-DAY WORKSHOP • XX & XX OCTOBER 2025 • 10 AM TO 6 PM
2-DAY WORKSHOP • XX & XX OCTOBER 2025 • 10 AM TO 6 PM
B2B Sales Training Course
B2B Sales Training Course
2-DAY B2B SALES MASTERY WORKSHOP
2-DAY B2B SALES MASTERY WORKSHOP
XX & XX
October 2025
10:00 AM
to 6:00 PM
WORQ Intermark
Integra Tower
RM 2,500
HRD Corp Claimable
XX & XX
October 2025
10:00 AM
to 6:00 PM
WORQ Intermark
Integra Tower
RM 2,500
HRD Corp Claimable
About the Course
The B2B Sales Mastery Workshop is designed for professionals who want to sell smarter in today’s competitive Southeast Asian market. Across two days, you’ll explore real-world case studies, practice proven frameworks, and pick up strategies that actually work in Malaysia and the wider SEA region.
Expect practical exercises, plenty of discussion, and insights you can apply immediately to build stronger pipelines, win trust faster, and close deals with confidence.
✨100% HRD Corp Claimable✨
✨100% HRD Corp Claimable✨
This workshop is 100% claimable under the HRD Corp. Sign up today and our team will guide you through the simple steps to process your HRD claim.
Workshop Training Modules
DAY 1
DAY 2
What You'll Learn after Taking the Course
What You'll Learn after Taking the Course
Who Should Attend
This workshop is designed for B2B professionals who want to sharpen their sales edge and win more deals in the Malaysian and Southeast Asian markets, including:
Sales Professionals & Account Executives – ready to sharpen prospecting, relationship-building, and closing skills.
Business Development & Partnership Managers – seeking a proven playbook to generate and convert more opportunities.
Entrepreneurs & Founders – looking to sell their solutions effectively and expand into new markets.
Consultants & Service Providers – aiming to build credibility, authority, and long-term client partnerships.
Marketing & Growth Leads – who collaborate with sales teams and need deeper insight into buyer decision-making dynamics.
Anyone in a client-facing role – from relationship managers to account leads, who want to engage prospects and clients with greater confidence and impact.
About the Speaker - Sufi Rafa'ee
B2B Sales Strategist and Founder of The Authority Circle
B2B Sales Strategist and Founder of The Authority Circle
Sufi brings over 15 years of sales experience, having worked with brands like Disney, Maxis, and Petronas, as well as companies across Malaysia, Indonesia, and Singapore. Along the way, he’s gained firsthand insight into how Southeast Asia’s unique business cultures and buyer behaviours shape the way deals get done.
He uses his Trifecta Framework, a blend of smart sales strategy, LinkedIn authority, and a sharp focus on buyer experience, to help sellers build trust and close deals faster.
Interestingly, Sufi’s career began as a prison officer, where he learned to communicate under pressure and build rapport in the toughest environments. Those skills became the foundation of his sales success. Today, he leads the B2B Authority Circle (SEA), a community where practical strategies are shared to help sales professionals win in the SEA markets.
Hear from the People Who Have Worked with Sufi
I have the privilege to work with Sufi at Radarr -as my Regional Sales Director- he exemplifies true leadership, not merely as a boss, but as a beacon of inspiration and guidance for the entire team.
He embodies the essence of leadership by fostering an environment of collaboration, trust, and respect. His ability to lead instills confidence and motivates team members to excel beyond sky limitations.
He invests time in mentoring and empowering team members, nurturing their talents, and fostering a culture of continuous learning and improvement. Under his leadership, the team not only achieves targets but also thrives in a supportive and enriching environment.
In conclusion, in the dynamic and competitive landscape of the Southeast Asia SaaS market, I wholeheartedly recommend Sufi as a high-caliber leader within the sales domain.
—— Ahmad Naufal B.
Sufi is an experience practitioner in the social and marketing analytics industry. I learned from him during my first few months in Talkwalker and it is a continuous process as he has more experienced under his sleeves. He is willing not only to share his knowledge to those new in the industry but also he is open to learn from open to learn from our experience albeit different industry. He will be an asset to any B2B tech sales organization.
—— Arie Rahardjo
Location:
WORQ Intermark, Integra Tower
Level 9, Integra Tower, 348, Jln Tun Razak, Kampung Datuk Keramat, 50400 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur.
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